The R.O.I. Group
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The R.O.I. Group
945 Carnation Ave.
Costa Mesa, CA 92626
945 Carnation Ave.
Costa Mesa, CA 92626
The R.O.I. Group is a full-service agency specializing in considered purchase products and services.
The R.O.I. Group is a SoCal marketing, advertising and business development agency specializing in generating demand, driving sales and building brand value for considered purchase products and services.
There are two types of purchase decisions: 1) Impulsive, and 2) Considered.
Impulse purchases are unplanned and often driven by curiosity, ego and emotions. They range from inexpensive products (chocolate, clothing and magazines) to very expensive products (jewelry, vehicles and works of art.)
Considered purchases (also known as business-to-business or b2b), typically involve three or more of the following:
1. Evaluation of competitive offerings
2. Higher price tag/investment
3. Multiple decision makers
4. Purchased by a professional
5. Sales process
We dig deeper to understand your brand’s DNA, competitive leverage points and the important issues surrounding the selection of category products and services.
These key insights allow us to develop marketing and communication ideas and programs that connect with customers and prospects emotionally, rationally and occasionally hit their funny bone.
Our ability, success and invaluable experience at planning and executing effective, highly creative marketing communication campaigns for considered purchase products and services is what sets us apart from “generalist” agencies.
If your products and services are a considered purchase and your brand isn’t measuring up to expectations, consider The R.O.I. Group.
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The R.O.I. Group is a SoCal marketing, advertising and business development agency specializing in generating demand, driving sales and building brand value for considered purchase products and services.
There are two types of purchase decisions: 1) Impulsive, and 2) Considered.
Impulse purchases are unplanned and often driven by curiosity, ego and emotions. They range from inexpensive products (chocolate, clothing and magazines) to very expensive products (jewelry, vehicles and works of art.)
Considered purchases (also known as business-to-business or b2b), typically involve three or more of the following:
1. Evaluation of competitive offerings
2. Higher price tag/investment
3. Multiple decision makers
4. Purchased by a professional
5. Sales process
We dig deeper to understand your brand’s DNA, competitive leverage points and the important issues surrounding the selection of category products and services.
These key insights allow us to develop marketing and communication ideas and programs that connect with customers and prospects emotionally, rationally and occasionally hit their funny bone.
Our ability, success and invaluable experience at planning and executing effective, highly creative marketing communication campaigns for considered purchase products and services is what sets us apart from “generalist” agencies.
If your products and services are a considered purchase and your brand isn’t measuring up to expectations, consider The R.O.I. Group.
Keywords: B2b ad agencies, b-to-b ad agencies, Business-to-business ad agencies, Considered purchase ad agencies, OC ad agencies, OC advertising agencies, OC b2b ad agencies, OC b-to-b agencies, OC business-to-business ad agencies, OC considered purchase ad agencies, OC marketing agencies, OC marketing communication agencies, OC marketing firms, SoCal ad agencies, SoCal b2b ad agencies, SoCal b-to-b ad agencies, SoCal business-to-business ad agencies, SoCal considered purchase ad agencies
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Interview Q&A
How long have you been in business?
Since April, 2001.
What is your primary product or service?
Marketing, advertising, business development, branding and market research services.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
I've always had a fascination with marketing and advertising's ability to influence human behavior. Following the successful completion of my master's degree in mass communication and economics, I've spent many years at world-class, multinational advertising agencies – Bozell Worldwide, Cochrane Chase Livingston/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson championing small, private brands and large, public brands.
How do you differentiate yourself from other businesses in your category and area?
I have several years’ b2b and b2c marketing, advertising, business development and market research experience at world-class agencies – Bozell Worldwide, Cochrane Chase Livingston/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson. My proven success at generating demand, driving sales and building brand value for companies in a variety of industries is what sets me apart from most competitors.
How many locations do you have and do you have plans to expand?
One current location with no plans for expansion.
Provide detailed directions to your location
Located by South Coast Plaza in Costa Mesa.
What type of payments do you accept?
Project and retainer-based engagements. If project, fifty percent payable upon engagement, balance due upon project completion. Accept check and most credit cards via Paypal.
Which areas do you service?
Geographically, all of Southern California – Los Angeles to San Diego, including the Inland Empire.
Who owns your company or runs daily operations?
Bill Barrick | Marketing Contractor (AKA Barrickworld) is a sole proprietorship licensed by the city of Costa Mesa.
What are your hours of operation?
"Whatever it takes," is my motto.
What is the best compliment anyone can give you?
"Thanks for growing our business."
Since April, 2001.
What is your primary product or service?
Marketing, advertising, business development, branding and market research services.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
I've always had a fascination with marketing and advertising's ability to influence human behavior. Following the successful completion of my master's degree in mass communication and economics, I've spent many years at world-class, multinational advertising agencies – Bozell Worldwide, Cochrane Chase Livingston/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson championing small, private brands and large, public brands.
How do you differentiate yourself from other businesses in your category and area?
I have several years’ b2b and b2c marketing, advertising, business development and market research experience at world-class agencies – Bozell Worldwide, Cochrane Chase Livingston/Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson. My proven success at generating demand, driving sales and building brand value for companies in a variety of industries is what sets me apart from most competitors.
How many locations do you have and do you have plans to expand?
One current location with no plans for expansion.
Provide detailed directions to your location
Located by South Coast Plaza in Costa Mesa.
What type of payments do you accept?
Project and retainer-based engagements. If project, fifty percent payable upon engagement, balance due upon project completion. Accept check and most credit cards via Paypal.
Which areas do you service?
Geographically, all of Southern California – Los Angeles to San Diego, including the Inland Empire.
Who owns your company or runs daily operations?
Bill Barrick | Marketing Contractor (AKA Barrickworld) is a sole proprietorship licensed by the city of Costa Mesa.
What are your hours of operation?
"Whatever it takes," is my motto.
What is the best compliment anyone can give you?
"Thanks for growing our business."
Contact The R.O.I. Group:
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